6 Tips for Making Effective Push Notifications to Increase Engagement

Push notification is a message that appears on your gadget screen, be it on your personal computer, tablet, or smartphone. There are at least two types of push notifications, namely in-app notifications (usually sent by the application you install) and web notifications (usually sent by the website you visit).

But keep in mind that push notifications can only be sent to those who have subscribed or are willing to receive notifications from your website or mobile app. This means you have to provide content or promotions that are interesting so that your audience is willing to receive push notifications from you.

Sending push notifications is the fastest way to generate engagement. Web notifications can generate between 4 and 8 times the CTR than email. Meanwhile, in-app notifications can increase engagement by up to 88%.

This method requires you to be able to create a clickbait message. This means that you need to write the message in a creative and easy-to-understand way to grab the audience’s attention as soon as possible.

Here are 6 tips for creating effective push notifications to increase engagement:

1. Appropriate Tone of Voice

Write messages in a way that triggers a conversation. Keep your audience connected with short words (one line) and a call to action (CTA). Use simple, straightforward language so that the message is easy to understand. Don’t forget to include the benefits that can be obtained if the audience clicks on the notification, of course, in very short words.

2. Personalized messages

Make your customers feel valued by sending push-notifications according to their interests. Start grouping your audience based on certain characteristics, such as gender, age, interests, and so on. That way, the message you send will be more relevant so that it can increase the click rate, traffic, and engagement for the landing page you want.

3. FOMO and Action-Focused Messages

Fear of Missing Out (FOMO) is a condition when someone is afraid to miss the latest information or news, so take advantage of this condition. Indicate what your audience must do if they want to get a discount or download the report you just published. This type of message generates more responses than regular notifications.

4. Timing and Frequency

Schedule notification to be sent based on your audience’s timezone. Timing is very important regardless of the form of your content. Also, make sure you set an expiration time for time-limited messages. This is done so that your audience does not receive notifications about expired offers.

5. Restrictions

Get your audience’s attention with a clear and specific message. Limit titles to 48 letters, and copy to 100 letters. As for images, you should use a size of 192x192x pixels for web notifications, while adjusting in-app notifications. You can also add relevant emojis for added appeal.

6. Not Repetitive

Avoid spamming by using repetitive messages. This will annoy your audience, ultimately leading to a significant drop in CTR and an increase in the number of unsubscribes. So, you need to prepare many variations of notifications so that your audience doesn’t feel bored or even annoyed.

That is the discussion on 6 tips for making effective push notifications to increase engagement. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.